Typography

Typography

Let’s make every word count.

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Font for headlines

Open Sans Extra Bold should be used whenever possible to communicate key brand messages in headlines. The font must be used for headline in all offline marketing materials, and select digital materials where the fonts can be embedded or served online.

 

Download Open Sans package from Google Fonts

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Fonts for body copy

Open Sans is our primary display copy type family. It’s available in multiple weights, complete with italics, but please narrow your use to “Light” through “Bold” in most instances. The font must be used for body copy in all offline marketing materials, and select digital materials where the fonts can be embedded or served online.

 

Download Open Sans package from Google Fonts

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Guidelines for tracking

When using our fonts, optical kerning is recommended.

Please follow these guidelines for tracking at various sizes.