TAPETIT.FI Brand Resources

Brand tool

Find guides and downloads to help you get started with 
the Tapetit.fi brand, from logos and colour to type and applications.


The basics of the Tapetit.fi logo

The Tapetit.fi logo uses two colours: Blue and rose. Primarily the logo should be used on a white background for maximum impact and clarity. In cases where the primary logo or is not appropriate, the following versions are available for use:

Primary logo

Secondary logo

Logo black

Primary logo negative

Secondary logo negative

Logo white


Logo tagline lockup

Logo tagline lockup

Secondary logo tagline lockup

Logo tagline lockup negative

Secondary logo tagline lockup negative


Clear space & sizing

The minimum clear space is defined as x, measured by the size of the bowl on the letter ‘P’. The minimum clear space of x should always be applied. Try to maximize clear space whenever possible.

Tapetit.fi logo minimum size

The minimum size of our logo is 20px on screen, or 4 mm in print, measured by the height of the logo. In exceptional circumstances, smaller sizes for print may be necessary (e.g. on event merchandise). In such cases, legibility should always be your top priority.


Logo use on photos & background colours